Coldwell Banker Case Realty 

Real Estate Sales Representative (April 2009 – November 2014)
2009-2013 Ranked Top Ten of 300+ Sales Representatives/Brokers – CB Case Realty

Coldwell Banker Platinum Realty
Real Estate Sales Representative (January 2007 – April 2009)
2008 – Top Sales – Coldwell Banker Platinum Realty

1458291 Ontario Inc.

President & Co-founder (November 2000 – present)
Execute research and investment analysis of residential and commercial real estate in Central West Toronto. Management of a portfolio consisting of 10-30 apartments- Achieved a 0% vacancy rate since company inception. Buildings are purchased and sold based on current cash flow + future capital gain capabilities. With sole discretion for property selection and acquisition, I continue to build a business which has accomplished a minimum 15% annual ROI over the last 23 years of operation.

Procter & Gamble

Account Executive – Loblaw National Baby Care Category
National Management of Pampers and Kandoo brands within entire Loblaw’s Franchise (No Frills, RCSS, RASS, Provigo, Zehrs…). Fiscal 2006 sales of $80MM+, Indexed 101 VYA despite an overall decline in market share to Private label products. Positively influenced product distribution at store level through effective negotiation with buyers. Managed several successful new product introductions in collaboration with the customer (print, e-advertising, in-store promotions etc..). Achieved preferred vendor status with Loblaw HABA –introduced partner to new shelving, distribution and logistics techniques within Beckett Ridge Research Facility (Cincinnati Ohio). Built business building relationship with historically challenging customer. Successfully completed P&G CBD Sales College II with a focus on advanced negotiation and sales presentation skills.

AOL (America Online)

Partner Development Manager – Retail
Retail Management of entire AOL suite of products including Dial, High Speed, Internet Software, VOIP and Netscape. Concentrate on development of profitable retail distribution channels & the introduction of new products to our existing partner base. I built the initial Netscape Internet Services and AOL Voice Over Internet Protocol (VOIP) retail launch from scratch- Results on this initiative include the successful negotiation of Netscape product roll-out to over 3000 retail outlets in Q2 2005 (Canadian Tire, Future Shop/Best Buy and Canada Post). Developed 2005 partner profitability models that optimize retail product mix while achieving target margins.

Key Account Manager – Retail Narrow Band
Sole corporate contact for all AOL Canada retail partners including Shoppers Drug Mart, Canadian Tire, The HBC banners, Office Depot, Toys ‘R Us, Future Shop/Best Buy, Canada Post and The Royal Bank. Achieved 10% cost savings on $4.3MM budget while over-delivering on annual targets by 5%. Created effective POP and partner promotions resulting in higher product take and improved brand awareness. Introduced loyalty plan partnership with Hbc Rewards division in Q3 2004- Consumer offer developed which provided incentives for product trial and residuals for continued usage. Initiated extensive product packaging and distribution channel testing in Q4 2004 including the introduction of an AOL/Dell partnered computer bundle.

Altamira Financial Services (National Bank of Canada)

Supervisor – Investor Services
Through ongoing sales and service coaching, I led 5 licensed investment advisors towards achievement of the industry recognized “2002 Dalbar Service Excellence Award.” The successful creation of sales initiatives targeting new assets and portfolio consolidation resulted in my staff meeting and exceeding all management targets from Q2 ’01 to Q4 ’03, despite the poor economic environment. Participated in the re-organization of the Investor Services Sales department and implemented the appropriate cost cutting measures required to manage a focused, sales oriented advisory team operating under adverse market conditions.

Investment Education Specialist
Excellent communication skills combined with comprehensive product knowledge led to appointment to company spokesperson. Provided audiences with information focusing on proprietary investment products, risk management and general financial planning. Collaborated with marketing and business development to introduce initiatives designed to increase consumer awareness and sales.

Investment Specialist – Licensed Advisor
Established trusting, business building relationships providing clients with financial planning and sales services. I built a book of 80+ Retail and Group pension plan clients during my first year of employment. I positively influenced brand perception by using a proactive approach in contacting and educating my client base. My dedicated concentration to client satisfaction led to achievement of the “Dalbar Service Excellence Award.”

Procter and Gamble

Retail Sales Representative
Beauty Care sales covering more than 50 major drug and mass merchant accounts including Shopper’s Drug Mart, Zellers, HBC, Hy and Zels, Pharma+ etc…. Through application of persuasive sales format I accomplished an average 15% sales growth in over 80% of accounts covered. I successfully strengthened brand positioning within Zellers and independent drug stores through sales of incremental Beauty Care promotions. This resulted in additional product exposure and an average 20% increase in year over year prepack sales. Effective client relationship building facilitated the negotiation of additional product shelf space in the majority of accounts covered. I initiated an inventory management system within Zellers; via creative promotions, accomplished a 90% reduction in historically problematic overstock.

Retail Merchandiser – concurrent with education
Built strong customer relationships while merchandising entire retail product line for 100+ mass merchant, drug and food store accounts within the London and Toronto regions – primary client base included Wal-Mart, Zellers, SDM, and Pharma+ stores. I improved product flow through by aiding in inventory organization and in-store product positioning. I played a key role in the successful introduction of Sunny Delight products to Canada. Covering sales and inventory control in a Zellers pilot project, I managed to achieve effective product positioning resulting in greater brand exposure and sales. Subsequent rollout of the Sunny Delight brand to grocery and convenience store establishments was developed.